Musings

I’ve noticed lately that several TV episodes are now sporting Apple equipment. These TV episodes like CSI, Lipstick Jungle, Lie To Me and Bones are using spanking new iMacs, keyboards and iPhones. Wonder how much these product placements cost Apple? Or are they free? 

Does a lot for the brand because in all these instances the Macs are used in the office.  Of course, some applications are familiar to Apple like photo management in Lie To Me. This TV serial hasn’t made it out to Singapore yet but for those who have Apple TV and access to iTunes, it’s a nice one to watch. It’s about a psychologist who understands micro-expressions – how an eyebrow twitches, or hand clutching – to tell if a person is telling a lie or is hiding something. So the Macs are used to show all the photos of various people. 

What else have people seen anyway?

• Netbooks
• Habit changing gizmo
• My last Macworld
• Macworld 09
• Moving to iPhone 3G