Beemer cars
2009
It’s a land with tree but no leaves since it’s winter now, but Germany is still one that many people imagined Germans to be: Efficient and punctual. Sure they’re also known for their cool designs like Bose and Loewe TVs. But in my mind, I saw Germans as strict – be-on-time or else….
So I went on this 10-day tech tour of Germans with this impression. I wasn’t wrong. Everyone has to be on time. Admittedly we’re a motley group of journalists and non-journalists. They were an investment officer from EStonia, an IT project manager from Bulgaria and a new media art curator from Poland. They’re quite different from journalists. As usual there’re the quiet ones from Turkey (IT journalist from a news group with 300 people!) and South America. I guess they aren’t too fluent with English ….
It’s day 4 of the tour already and I’m enjoying the cold. Brrrrrr outside temperatures cold below 5C but nice and crisp. I just make sure I’m warm with a good outer coat, gloves and I can walk forever. Next time, I should get an umbrella – it’s raining here, would be useful for Frisco too – or a hat.
So what technology has impressed? How premium car maker BMW thinks about using technology for car safety is interesting. They’re looking at using Internet standards to replace the 5-6 protocols present in each car to manage something like 70-80 applications!
But eat your heart out: the visit to BMW centre is the one that’s oh so so cooolll!! If you like cars especially SUVs and motorcycles, BMW World is the place to go. It’s a showroom but what a showroom! Every model of BMW car and bike is on show, displayed over 2 floors. If you a spin to feel what a beemer feels like, just sign up with the reception (but I think you must already be on the way to buying one ….).
Don’t worry about the children when you’re looking at the spanking new cars. They’ve a junior campus that tells them about combustion engines and the like. Or they can play car games on a console. Wives who accompany their husbands can have a go at the driving simulator!
Hungry? Pop into the executive restaurant, nice food especially the warm herbal breads. But if you don’t like the formal dining, there’s a coffee and cakes place or a sandwich bar.
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