My last Macworld
2009
I leave Monday for what will probably be my last Macworld. I’m sad. Apple will be pulling out of Macworld which is the largest and best gathering of Mac fans in the world. This is the last year it’ll participate in Macworld.
Even Steve Jobs will not be speaking at the event’s keynote. Apple’s chief marketing honcho Phil Schiller will speak instead.
Everybody’s guess is that it’ll be a muted Macworld because no one expects anything big to be announced. That I think so although I hope there’ll be some exciting new gizmo to write about. Given these gloomy times, it would be nice to have a sexy new toy that’ll excite every gadget lover.
What will it be? There’ll be the updates on Apple’s business like the number of applications available on App Store and the amount sold. There’ll certainly be a celebatory note on the number of iPhones sold. It’s certainly sold more than the 10 million units Steve Jobs had predicted about a year ago.
In terms of new products, it’s tough to say what’ll be available. Apple has always been a trendsetter and not a follower. So I don’t think it’ll be a netbook since every brand worth its salt has this new laptop format out. It might be a Nano iPhone – that will be quite nice to have. Or there would be upgrades to Apple TV or the iLife product.
Whatever it is, I’ll be sad. I get a big kick going to Macworld every year. The new gadgets, the landmark keynote speeches by Jobs. I remembered when Jobs unveiled the first iPod Mini. Immediately I knew I wanted the blue iPod Mini. Then there’s the launch of the iPhone and the iPhone 3G. It was so exciting.
Of course, the way Apple organises the keynote speech, gets the journalists all hyped up. No one knows what’s being launched, only a small group of people in Cupertino, Apple HQ, know the secrets. That generates a lot of gossip offline as people start to speculate what Jobs will pull out of his hat. Gives Apple lots of news.
I’ll be posting from San Francisco next Monday on what Macworld is like without Jobs. It’ll be less fun but somehow I think Apple will still steal headlines from CES which will be held the same week as Macworld.
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